Deciding to develop a new product is usually a festive moment. The positive expectations, and bright business outlook that will be achieved with the new product makes management eyes twinkle. But how come only 20% of innovations become successful in the market? And what can we do to influence this succes rate?
Through our years of experience we have come across many different organizations and many different types of innovation projects. Often we have witnessed the decision to either GO or KILL a project or program. We know from experience how difficult these decisions are, and how many elements need to come together to make a profound judgment.
Beacon innovation manager Leonie Boelens wrote an article about a good start of innovation projects. This article aims at explaining the importance and complexity of the decision to start development within the innovation process, and offers you a new model that can help you to better underpin this decision.
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