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Nice thing: BluRoX


Wieke Oudhuis (project manager) on a circular refrigeratorsailboat
One innovation I find truly impressive is BluRoX, Liebherr’s latest insulation method. Instead of using conventional polyurethane foam (PU), they’ve developed an extremely effective cold insulation system using volcanic rock. This technology uses finely ground lava stone—perlite, a natural material with extremely low thermal conductivity that can also be reused. Combined with a vacuum, this material provides highly energy-efficient and compact insulation.

Efficiency vs. space: The design dilemma
European energy consumption standards have become increasingly stringent. Labels for appliances like refrigerators and freezers have already been revised several times. These standards help consumers reduce both their energy bills and CO₂ footprint, while pushing companies to keep innovating and develop even more efficient products. One straightforward solution might be to simply thicken the walls to retain the cold more effectively, but a major drawback is that it reduces the internal storage space.

More room, less waste
In traditional refrigerators and freezers, the space between the inner and outer walls, where many of the cables and components are housed, is typically filled with foam. This polyurethane foam makes recycling difficult, as it adheres to surrounding materials. BluRoX breaks that pattern: the perlite insulation can be easily removed. This means that not only the cables and vacuum panels, but also the outer panels and inner liner can be easily processed and reused. Even the perlite itself is recyclable. Thanks to the high insulation efficiency, the wall thickness can also be reduced, resulting in up to 25% more internal capacity, without changing the appliance’s external dimensions. That’s a huge benefit for the end user.

BluRoX is also significantly better for the environment. Polyurethane is a polluting material that contributes to CO₂ emissions and chemical waste, whereas perlite is a natural and non-toxic raw material.

A bold step toward innovation
I think this technology is absolutely brilliant. Innovation in the home appliance sector is often driven by cost-efficiency and marginal technical improvements. It’s inspiring to see Liebherr, as a market leader, take a bold step by investing in something truly innovative. It’s a move that sets a strong example for the rest of the industry.

If adopted on a wide scale, this innovation’s impact could be significant, not only ecologically, but economically as well: lower energy consumption, less material waste, and better recyclability. A fantastic example of circular design in action.

Would you like to learn more about product innovation management or discuss a specific innovation? Get in touch with us!

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 Jan Willem Dik

Wieke Oudhuis

Wieke Oudhuis

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