LAURIEN WOLFSWINKEL

Even the best idea will not result in a good product when there is no appropriate innovation management.’ Especially the successful realization of a product is what satisfies Laurien. She notices  this is often not done to its full extend. Starting her career as product designer, Laurien her role quickly evolved to managing and creating a workable product development process. She loves to find the right balance between commerce, technology and design in order to create the perfect product. It is crucial to bring structure and set clear goals towards all stakeholders. A solid structure creates overview within the project and provides room for dynamics and creativity. ‘It is great to reach the set goal together with the development team and witness the first production batch.’