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Nice thing: BluRoXRefrigerator insulation rarely makes headlines—but BluRoX has changed that. By swapping traditional foam for volcanic rock, Liebherr has introduced a smarter, more sustainable way to keep things cool. In this article, Wieke explores how this innovation boosts energy efficiency, simplifies recycling, and redefines what’s possible in appliance design. -
Nice thing: America's Cup 75How did a sailboat outpace the wind? The America’s Cup is more than a legendary race: it’s a showcase of groundbreaking technology. From the revolutionary 1988 catamaran to today’s foiling AC75s, this competition has continually redefined the limits of speed and innovation. Our partner Quintijn dives into the key moments and cutting-edge advancements that have shaped this iconic event. Read the full story!
By leading product innovation projects on a daily basis, we have gained a wealth of knowledge and experience over the years. And we learn every day. As professionals, we like to share this with each other and with you. On this section you will find tips from practice, samples of highly successful product innovation and you can read more about our vision of the profession. We hope you enjoy reading it.