Jan Witte already had extensive experience in product development, including for major clients such as Heineken and Unilever. YouMedical, turnover over 10 million euros, has 15 employees and exports to 40 countries. ‘I am responsible for the daily management and also for developing the physical product, i.e. packaging, holder and dispenser. For example, we have developed a patented system to freeze warts very locally, without affecting the surrounding skin.’
If there is a new product after an innovation project, the whole project team is happy. But as a project manager, you’re not there yet. Especially if it’s a breakthrough innovation, this is a complex phase.
BEACON is not just a club of project managers who pull off difficult innovation projects every day. It is also a safe haven, a team of colleagues who appreciate, trust and help each other. In addition to a pleasant working environment, this also ensures higher quality work for our clients. Issues are discussed, advice shared and help offered.
Making a modern consumer happy is not so easy anymore. The days of “you can choose any color as long as it’s black” are over, even for Apple. To win hearts, products are all-powerful.
Product innovation is often so complex in the modern economy that partnerships are almost a must. A partnership can help fill in part of the puzzle that is missing within one’s own company. You can see an example at Nespresso, which needs coffee machines to market their coffee cups.