Normally I would literally get the participants moving, sticking post-its, drawing on whiteboards and collectively creating an overview on a large brown paper. With a large group, it is helpful to split into smaller groups during the workshop and then briefly pitch the insights to each group. In any case, everything is offline, precisely without digital tools. But online? Yes it is possible. Here are some tips to successfully organize and facilitate such an online workshop.
Standing together in front of a whiteboard I see as a very valuable method of working when managing innovation projects. If a project team member no longer has an overview, or if team members disagree, it works well to create a common picture.
Robin Radar Systems is a fast-growing scale-up with a lot of emphasis on innovation. As the company has grown rapidly recently, we needed more structure in the innovation process and in how we market products.
Laurien Wolfswinkel: ‘Innovating with a multidisciplinary team increases both success rate and motivation’
The fact that a product technically works is certainly no guarantee of success. After all, did you create the right thing? Is the customer waiting for it? And is it also marketable, at the right price?