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BUSINESS DEVELOPER

NIELS ANDELA

Niels is tech-savvy and finds everything innovative and new interesting. Having children inspired him to think more about the planet. He took a break from his career in marketing to begin a start-up to produce a bicycle from recycled plastic collected from the Ocean Cleanup. He conducted a feasibility study together with a spin-off from the Eindhoven University of Technology and a bioplastic developer. The final design turned out to be a big plastic ‘something’ to cycle on and unfortunately not the cool plastic bike he had in mind.

Sustainability and innovation go hand in hand, says Niels. He wants to commit himself to reach out to more sustainable companies at BEACON. It is no longer a choice between commercial and sustainable, it is one. There are great opportunities in product innovation to make a difference. He is convinced that companies that embed sustainability in their organization will soon emerge as the winner.

“THE CONSIDERATION BETWEEN COMMERCIAL OR SUSTAINABLE IS OUTDATED. IT IS ONE.”

NIELS’ STRENGTHS

Niels is a good listener. He likes to interact with new people and companies and is genuinely interested in what is going on. He is absolutely not a pushy salesman and, according to acquaintances, has the likability factor. What drives people? What do companies want? He would like to understand that. Niels likes to talk to large and small parties about their product portfolio and quickly gets to the heart of the matter. He asks open and bold questions and quickly creates clarity about the innovation challenges that companies face. After that, the trick is to see whether there is a match between their innovation objective and the specific skills and experience that BEACON has to offer.

NIELS’ EXPERIENCE

Niels worked at various marketing agencies, from old school to hip & happening. He started in the sponsored media and then worked for a long time in the music and film business, dealing with LP covers and later CD and blue-ray covers. First as a marketer and later as a co-owner.

After his plastic bike adventure, he worked for a marketing automation agency, where he learned the ins and outs of digital marketing. His experience as a marketer, but also as an inventor and entrepreneur, makes Niels an interesting discussion partner for a wide range of parties.

CONTACT

Beacon - Innovation management team

Niels Andela

+31 6 17 56 49 31
niels.andela@beacon.nl
Niels-Andela

TEAM

  • Quintijn Innikel
  • Jan Willem Dik
  • Margriet de Vriend
  • Laurien Wolfswinkel
  • Joline Karelse
  • Yorick Koumans
  • Niels Andela
  • Jurre Miedema
  • Menno van den Eijnden
  • Barbara van de Sande
VIEW TEAM

Team’s blog posts

SUSTAINABLE PROJECT MANAGEMENT

Sustainable project management involves integrating multifaceted elements that contribute to the long-term success and positive impact of projects. It aligns with the 17 Sustainable Development Goals (SDGs), established in 2015 by the United Nations which provide a framework for addressing global challenges.

LEES MEER

INTERVIEW WITH JAN WITTE COO OF YOUMEDICAL

Jan Witte already had extensive experience in product development, including for major clients such as Heineken and Unilever. YouMedical, turnover over 10 million euros, has 15 employees and exports to 40 countries. ‘I am responsible for the daily management and also for developing the physical product, i.e. packaging, holder and dispenser. For example, we have developed a patented system to freeze warts very locally, without affecting the surrounding skin.’

LEES MEER

Yorick Koumans on maximizing speed in a medical project

‘To scale up a medical product in six months from a laboratory test to a system with 10,000 clinical tests with test subjects, that is the assignment we are working on with the Verhaert Masters in Innovation group. It involves the development of a point-of-care testing device, a testing device that can be used at, for example, a general practitioner’s office.

LEES MEER

LAURIEN WOLFSWINKEL (PROJECT MANAGER) ON FACILITATING ONLINE WORKSHOPS

Normally I would literally get the participants moving, sticking post-its, drawing on whiteboards and collectively creating an overview on a large brown paper. With a large group, it is helpful to split into smaller groups during the workshop and then briefly pitch the insights to each group. In any case, everything is offline, precisely without digital tools. But online? Yes it is possible. Here are some tips to successfully organize and facilitate such an online workshop.

LEES MEER
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