IoT PRODUCT DEVELOPMENT CHALLENGES, OPPORTUNITIES AND IMPLICATIONS IN TIMES OF CORONA.
Gazelle is an old and strong Dutch brand with a modern factory in Dieren, beautiful products and a motivated innovation department.
BUSINESS AND SUSTAINABILITY, HOW DO THEY RELATE?
Many companies want to do green business, but what does that mean? Do you have to invest extra? And do you have to choose between profit optimization or sustainability, or can the two go together?
SEBASTIAN CERONE FROM LESS INDUSTRIES:
‘Tom made us understand what customers are looking for in our product. He helped us communicate about our product differently, from the customer’s perspective.’
QUINTIJN INNIKEL (PARTNER BEACON) ON THE TRANSITION FROM DEVELOPMENT PROJECT TO BUSINESS
If there is a new product after an innovation project, the whole project team is happy. But as a project manager, you’re not there yet. Especially if it’s a breakthrough innovation, this is a complex phase.
TEAM DAY OUT: DO IT! 5 TIPS FOR WHEN THE WEATHER PERMITS.
BEACON is not just a club of project managers who pull off difficult innovation projects every day. It is also a safe haven, a team of colleagues who appreciate, trust and help each other. In addition to a pleasant working environment, this also ensures higher quality work for our clients. Issues are discussed, advice shared and help offered.
PARTNERSHIPS
Making a modern consumer happy is not so easy anymore. The days of “you can choose any color as long as it’s black” are over, even for Apple. To win hearts, products are all-powerful.
‘PARTNERSHIPS ENABLE UNIQUE PROPOSITIONS’
Product innovation is often so complex in the modern economy that partnerships are almost a must. A partnership can help fill in part of the puzzle that is missing within one’s own company. You can see an example at Nespresso, which needs coffee machines to market their coffee cups.
Beautiful thing Apple-airtag:
In my search for a fresh product for our “Pretty Thing” column, I was made aware of the release of the Apple Airtag. Only just a few days on the market, but practically nowhere in stock and mostly available to order by reservation.
‘FOR SUCCESSFULLY MANAGING PRODUCT INNOVATION, SUBJECT MATTER EXPERTISE IS A MUST’
Many people assume that a good project manager is able to bring a project to completion, regardless of the field of study. At BEACON, we value management skills. However, we also consider experience and subject matter expertise in the field of physical product innovation a must.